AI gave you speed. we put strategy on top, so your creative stands out instead of dissolving into the AI sameness.
ai made production cheap, so everyone reached for the same tools, prompts and templates. the brands that get picked are the ones with a point of view.
the founders who pitch you also build your creative.
one winning angle turned into twenty variations, every week.
statics, video, ugc, editorial and motion, made for your funnel.
















Production got easier. Direction didn't. Taste, data and timing turn endless possibilities into creative worth running.
AI brought scale. Taste, data and timing made it perform.


AI can have texture, humor and a point of view.
one insight, styled for the ideapieces from this month's final content. a lot of it runs in german.
“Superstars. They understood our business fast and added value from day one.”
“Amazing copy and strategy, as always.”
“Highly talented and dedicated. I would work with them again in a heartbeat.”
10-minute brief + one real test
one angle. the right hooks and formats.
approve. launch. learn. scale.
rubens, lika and fer founded bLuz together and still do the work. one freelance job in southern brazil grew into creative for brands in seven countries. ai runs underneath production, and the people on the first call are the people building your creative.

director of creative strategy and brand growth
founder
director of creative production and video
founder
director of ai production and design
founderone static or short video built for your brand from a 10 minute brief. you judge the work before committing to a plan.
it's founding pricing for the first 100 brands. we're building case studies with them, and the price stays locked while you're with us.
yes, in production. the angle, the taste and the final call stay with people, so the brand still reads as yours.
one kickoff call. after that the work runs async, with a monthly strategy call and direct access to the founders.
we've shipped creative in english, portuguese, dutch and german, across seven countries.
plans are monthly and you can cancel any month.
the brief takes about 10 minutes. you get a senior strategist, a system behind the AI, and creative that stands out.
test 1 creative now 80% OFF
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